Publicis and The Trade Desk settle their dispute, but tell no one why
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Publicis and The Trade Desk have made up, which is either a triumph of negotiation or a sign the whole thing was never quite as dramatic as it seemed.
The resolution, announced earlier today (June 12) in a joint statement, came after months of public rebukes, audits and no shortage of background briefing from both sides. It started in March when Publicis pulled The Trade Desk from its recommended DSP list after an audit found what it claimed were irregularities in how the platform applied its
The resolution, announced earlier today (June 12) in a joint statement, came after months of public rebukes, audits and no shortage of background briefing from both sides. It started in March when Publicis pulled The Trade Desk from its recommended DSP list after an audit found what it claimed were irregularities in how the platform applied its
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