How European businesses are rethinking customer support in the AI era
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Across Europe, the pressure to modernise customer support operations has moved from a long-range strategic concern to an immediate business reality. Rising consumer expectations, tighter operating budgets, and a sweeping new regulatory framework are converging to push organisations of every size toward AI-driven service models. The shift is not simply about replacing human agents with automation. It is a more fundamental rethinking of how service is architected, how customers access help, and ho
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