🚗 Automotive Jun 12, 2026 · Joel Feder

Rivian’s CEO Says RAD Vehicles Will Be Fundamentally Different

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Rivian’s CEO Says RAD Vehicles Will Be Fundamentally Different
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Key Takeaways





Rivian’s RAD vehicles promise major upgrades. RAD, or Rivian Adventure Department, will focus on significant hardware improvements, not just cosmetic changes.

Performance and excitement are prioritized. RAD aims to enhance on-road and off-road capabilities, making vehicles more dynamic and adventurous.

Inspired by motorsports and adventure. RAD vehicles will feature unique designs and performance elements, drawing

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