🎮 Gaming Jun 10, 2026 · Kyle Orland

Valve kills its retail gift card program due to scammers

Ars Technica Gaming
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Valve kills its retail gift card program due to scammers
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For years, Valve's physical Steam gift cards have been the closest you could come to buying a Steam game at a brick-and-mortar store. Now, Valve says it is phasing out the production of new retail gift cards, citing a losing battle against scammers exploiting the hard-to-track payment method.
PC Guide was among the first to note the end of Valve's retail gift card program, which was quietly announced in a recent update to a Steam support page. Since launching the retail cards in 2012, Valve says

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