The Competitive Signals Hiding Inside Social Ad Auctions
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Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools often focus on creative libraries, estimated spend or campaign archives. Useful? Yes. Actionable? Not always. By the time most marketers learn that a competitor has changed strategy, the market […]
The post The Competitive Signals Hiding Inside Social Ad Auctions appeared first on AdExchanger.
The post The Competitive Signals Hiding Inside Social Ad Auctions appeared first on AdExchanger.
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