Why Prediction Is Replacing Precision For Outcome-Driven Advertising
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For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were strongest. Only those actively visiting a site that offers information about what insurance packages to buy could be guaranteed to […]
The post Why Prediction Is Replacing Precision For Outcome-Driven Advertising appeared first on AdExchanger.
The post Why Prediction Is Replacing Precision For Outcome-Driven Advertising appeared first on AdExchanger.
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