📰 Media & Journalism Jun 11, 2026 · Joanna Gerber

This AI “Brain” Wants To Get Rid Of The Grunt Work In Creative Campaigns

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Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain. At least, Innovid thinks so. Last year, Mediaocean-owned Innovid, which, these days, describes itself as an omnichannel ad platform, came out with an orchestration layer to connect fragmented data […]
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