Stop treating younger people as future audiences
Source ↗
👁 3
💬 0
This week’s action: Design coverage for younger audiences, not just about them.
What the survey says: About 7 in 10 American teens and adults regularly use a paid news service or product. More than half (56%) pay for or donate to the news sources themselves, while 23% use a service paid for by somebody else, and 12% both pay for news and use a news product paid for by someone else. It’s Americans ages 18-34 — not teens — who are the least likely (54%) to use a paid news service, either paid for
What the survey says: About 7 in 10 American teens and adults regularly use a paid news service or product. More than half (56%) pay for or donate to the news sources themselves, while 23% use a service paid for by somebody else, and 12% both pay for news and use a news product paid for by someone else. It’s Americans ages 18-34 — not teens — who are the least likely (54%) to use a paid news service, either paid for
Comments (0)