Telemundo, Fox Aim for Viewer Records With World Cup in the US
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The start of the FIFA World Cup is just two days away, but for Comcast Corp.’s Telemundo, it’s been more than two years in the making. The Miami-based television network, which holds the Spanish-language rights to the tournament in the US, has long been preparing to lure in viewers with the idea that “soccer is more fun en Español.”
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