Forget Search Bars: Flipkart is Betting India’s Shopping Future On Creators
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The next big fight in Indian e-commerce may not be won through warehouses or discounts. It could be won on social feeds.
For years, online shopping revolved around search bars. Consumers typed what they wanted, compared prices and completed purchases. But younger shoppers are increasingly discovering products through videos, reels and creators. That shift is reshaping how India shops and prompting retailers to rethink where buying journeys begin.
Flipkart and Meta
Flipkart’s deci
For years, online shopping revolved around search bars. Consumers typed what they wanted, compared prices and completed purchases. But younger shoppers are increasingly discovering products through videos, reels and creators. That shift is reshaping how India shops and prompting retailers to rethink where buying journeys begin.
Flipkart and Meta
Flipkart’s deci
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