Lexus Charges BMW Money On A Toyota Budget, And It’s Working
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Lexus plans EVs and hybrids from one common vehicle architecture.
Flexible platforms help preserve profits if consumer tastes change.
Experts say Lexus benefits from Toyota technology and buying power.
For years, automakers, including Lexus that once pledged to go EV-only by 2035, told us the future would be electric. Now that EV growth has cooled in several key markets, many of those same companies are quietly changing course, often at a huge cost. Lexus, however, thinks it has foun
Flexible platforms help preserve profits if consumer tastes change.
Experts say Lexus benefits from Toyota technology and buying power.
For years, automakers, including Lexus that once pledged to go EV-only by 2035, told us the future would be electric. Now that EV growth has cooled in several key markets, many of those same companies are quietly changing course, often at a huge cost. Lexus, however, thinks it has foun
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