🎮 Gaming 9h ago · Eddie Makuch

Is Xbox Fixable?

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Is Xbox Fixable?
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At Summer Game Fest today, Xbox's new chief strategy officer Matthew Ball spoke about some of the company's big moves recently, including its strategy on exclusives and what's next for the company in the hardware space with Project Helix. He made these comments at The Game Business Live.



"Reliable pipeline" of exclusives



On the subject of exclusives, Ball said, "Everyone in the industry understands that exclusives are important," and Microsoft is no different. The first two console exclusi

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