From RESCENE to HyoRiSoo, self-produced content emerges as K-pop's newest strategy
Source ↗
👁 1
💬 0
It was supposed to be a clash of titans, a dazzling contest of comeback shows among Aespa, NMIXX and Le Sserafim, reflecting a big-budget battle among SM, JYP and HYBE. But that battle cry largely remained muted and unheard. Instead, at the center of the Korean social media spotlight stood a girl, calling out an odd-sounding phrase with disarming innocence. “Geoje, yaho!” Having debuted under a small entertainment agency in 2024 and now entering its third year, RESCENE is seeing its star-making
Comments (0)