🏛️ Architecture & Design Jun 4, 2026 · Roddy Clarke

Yacht builder Sanlorenzo repositions its brand identity in a notable shift for the company

ICON Design Magazine
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Yacht builder Sanlorenzo repositions its brand identity in a notable shift for the company
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Unveiled at Milan Design Week in an installation conceived by Piero Lissoni, Italian yacht builders Sanlorenzo have introduced ‘Tomorrow’s Timeless’, a new visual identity and directive for the brand







Photography by Tobias Kempe, Sanlorenzo unveiled UN_Material at Milan Design Week, an installation conceived by Piero Lissoni to announce its new brand directive: Tomorrow’s Timeless



Having mastered the art of yacht building over the last 60 years, Sanlorenzo is building upon its ill

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