The Challenge Facing Pet Tech Companies and the Boom in the Pet Market
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The pet tech ecosystem has evolved from a niche market into a major investment player. According to reports, pet tech is projected to generate US$188 billion by 2027. This growth is closely tied to the trend of “humanization,” where pet owners are increasingly willing to invest in their pets’ well-being.
However, building a unicorn in this sector is no longer just about launching apps, but about solving infrastructure problems, navigating ethical boundaries, and devising highly calculated exp
However, building a unicorn in this sector is no longer just about launching apps, but about solving infrastructure problems, navigating ethical boundaries, and devising highly calculated exp
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