📚 Education Jun 1, 2026 · Victor Rivero

The Day I Stopped Selling Like Everyone Else

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The Day I Stopped Selling Like Everyone Else
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After nearly two decades in edtech sales, I learned that success isn’t about louder messaging or better automation—it’s about earning the next conversation through creativity, humanity, and genuine connection.
GUEST COLUMN | by Jason Fennell

“I hope this works out.”
“There is no guarantee this is going to work.”
When I had both thoughts, I was all in regardless.
That first prayer came in July 2006 after I finished my fifth year of teaching, a former student r

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