🇿🇦 South Africa 6d ago · Hein Kaiser

Why the smoking aesthetic is being resuscitated by Gen Z

The Citizen SA
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Why the smoking aesthetic is being resuscitated by Gen Z
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Gen Zs are bringing cigarettes back, but it’s not in the way that you may think.



Scroll through TikTok, Instagram or fashion photography and cigarettes are slowly appearing in what looks like somewhat curated images.



Think James Dean posters. But these days, cigarettes are not smoked as much as serving their purpose as an aesthetic accessory to eye candy.



At a time when smoking has largely been pushed out of public life, cigarettes have found an unexpected second life online.

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