The Elephant In The Op-ed
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Most writing and talking embraces our usual illusions on human motives. In our book The Elephant in the Brain (with Kevin Simler) we instead expose such illusions. Which many have told us feels depressing and demotivating; it’s not what they wanted to hear. It’s right there in the title, an analogy to “The Elephant in the Room”, which is a big topic which people in a room pointedly ignore.Yet we’ve sold over 60K copies over 8 years, which is quite good for an academ
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