Ferrari Reveals $640,000 EV Co-Designed by Jony Ive
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Ferrari today unveiled the Luce, its first fully electric car, designed with help from Apple's former design chief Jony Ive.
"Designed with Sir Jony Ive and Marc Newson at the creative collective LoveFrom, a singular design language unites the exterior, interior, and interface with clarity and refined simplicity throughout," said Ferrari.
The exterior of the car has a "smooth, continuous, and uninterrupted" design, with a "shell-like form" and "floating front and rear aerodynamic wings."
"Designed with Sir Jony Ive and Marc Newson at the creative collective LoveFrom, a singular design language unites the exterior, interior, and interface with clarity and refined simplicity throughout," said Ferrari.
The exterior of the car has a "smooth, continuous, and uninterrupted" design, with a "shell-like form" and "floating front and rear aerodynamic wings."
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