Seoul turns 2026 color ‘Morning Yellow’ into everyday fashion, lifestyle goods
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Seoul is bringing its official city color into daily life with a new line of products that stretches from stationery and fashion accessories to eco-friendly home goods, turning a branding campaign into a citywide lifestyle push. The Seoul Metropolitan Government said Tuesday that it is launching 13 products inspired by “Morning Yellow,” the city’s designated color for 2026, through partnerships with 11 companies including Noroo Paint, KCC, LG Chem and Monami. The color, unveiled in December 2025
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