By offering all Emilys a free medium Coke per ticket, Showcase Cinemas prove their commitment to drama
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Showcase Cinemas is offering a medium Coca-Cola to anyone called Emily who goes to see new romcom Finding Emily this weekend. But what if 35,000 thirsty Emilys turn up?Everybody knows that cinemas are finding it harder and harder to tempt people through their doors. The combination of the cost of living and the rise of streaming threaten to make theatrical exhibition a niche pursuit. But this is not a time to be disheartened, because cinema can still offer something that most forms of entertainm
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