How D2C Brands Can Grow Beyond India’s Top 2% Power Shoppers
Source ↗
👁 0
💬 0
India’s ecommerce market has grown into a $165 Bn industry in just over a decade, but its growth remains heavily concentrated among a small set of consumers. Currently, just 2% of power shoppers out of India’s 958 Mn internet users account for 60% of the country’s ecommerce GMV, according to Inc42 Datalabs’ ‘D2C 3.0: The Next Big Wave in Indian Ecommerce Report 2026.’
This means that despite a total 350 Mn online shoppers recorded over time, only 19 Mn account for over half of the total sp
This means that despite a total 350 Mn online shoppers recorded over time, only 19 Mn account for over half of the total sp
Comments (0)