The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control
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ChatGPT ads are here, and brands are testing the waters. This marks the true start of LLMs as a new advertising channel, reshaping the customer journey and introducing a new surface for brand safety and suitability. It’s a real inflection point for advertising. Impressions, searches and even transactions that once traveled through websites will increasingly […]
The post The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control appeared first on AdExchanger.
The post The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control appeared first on AdExchanger.
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