Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch
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This briefing is made available to all Digiday readers through apartnership with sponsor DirecTV Advertising
This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.
WBD’s biddable upfront
Netflix’s privacy suit, the upfront’s overarching pitch, YouTubers’ growth gurus and more
WBD’s biddable upfront
Upfront advertisers already represent a major share of Warner Bro
This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.
WBD’s biddable upfront
Netflix’s privacy suit, the upfront’s overarching pitch, YouTubers’ growth gurus and more
WBD’s biddable upfront
Upfront advertisers already represent a major share of Warner Bro
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