Marketers put up guardrails as AI agents reshape programmatic buying
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AI agents are evolving quickly. In theory, agents are autonomous decision makers — automating campaign creation, optimizing ad buys and drafting pitch decks. In reality, marketers aren’t ready to give up control, establishing guardrails to keep agents in check.
Marketers don’t have a lot of trust when it comes to AI agents in ad buying yet. But that mistrust isn’t unfounded. Hallucinations are reason enough for guardrails, per execs. An incorrect CPM could make or break an ad buy, leaving the
Marketers don’t have a lot of trust when it comes to AI agents in ad buying yet. But that mistrust isn’t unfounded. Hallucinations are reason enough for guardrails, per execs. An incorrect CPM could make or break an ad buy, leaving the
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