Amazon bets creator video podcasts can be the next TV network – if it can fix measurement
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Amazon wants to turn creator-led video podcasts into the next generation of TV networks – multiplatform franchises that can soak up TV budgets and spin out into retail, live events and social clips.
That pitch was front and center at Amazon’s May 11 Upfront in New York City, where performances from Diplo and Kacey Musgraves bookended appearances from Ice Spice, Shaboozey, and Oprah Winfrey, who unveiled a new podcast deal with Amazon’s podcast studio Wondery.
Amazon’s message to buye
That pitch was front and center at Amazon’s May 11 Upfront in New York City, where performances from Diplo and Kacey Musgraves bookended appearances from Ice Spice, Shaboozey, and Oprah Winfrey, who unveiled a new podcast deal with Amazon’s podcast studio Wondery.
Amazon’s message to buye
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