Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
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Agentic ad buying isn’t coming soon; it’s already here. And it was the dominant theme at the May 2026 edition of the Digiday Programmatic Marketing Summit, held May 6 to 8 in Palm Springs, Calif.
Executives from brands including Duluth Trading Company and agencies such as Butler/Till discussed how they’re already using AI agents to buy ads. During behind-closed-door town hall sessions, programmatic marketers shared how they are incorporating AI agents into other parts of their programmatic wo
Executives from brands including Duluth Trading Company and agencies such as Butler/Till discussed how they’re already using AI agents to buy ads. During behind-closed-door town hall sessions, programmatic marketers shared how they are incorporating AI agents into other parts of their programmatic wo
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