‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime
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The upfront is no longer just a shop window for content Amazon owns, it’s now one for its ad tech too.
That’s a shift from how this period usually works. The tech pitch used to come after the content deal was done — a separate conversation, often with different people. Not anymore.
“There’s this big shift from these content-first decisions into more of this integrated approach, where you have premium content, deterministic signals and AI-driven technology all
That’s a shift from how this period usually works. The tech pitch used to come after the content deal was done — a separate conversation, often with different people. Not anymore.
“There’s this big shift from these content-first decisions into more of this integrated approach, where you have premium content, deterministic signals and AI-driven technology all
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