Mitsubishi Destinator chooses its battle well in select segment
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Mitsubishi’s recent local introduction of the Destinator can be seen as a very strategic move by the Japanese carmaker.
The brand is stuck between a rock and hard place as a somewhat forgotten brand, but with no intention of exiting Mzansi anytime soon. Not even in their hey days where Mitsubishi the biggest volume sellers, but survival means staying relevant and they needed some smart thinking to do just that.
As the medium crossover/SUV segments which have become a price warfare du
The brand is stuck between a rock and hard place as a somewhat forgotten brand, but with no intention of exiting Mzansi anytime soon. Not even in their hey days where Mitsubishi the biggest volume sellers, but survival means staying relevant and they needed some smart thinking to do just that.
As the medium crossover/SUV segments which have become a price warfare du
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