This photo series captures the real people of Iceland wearing 66°North: ‘It’s a living timeline of the nation’
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More than 97 per cent of Icelandic residents own at least one 66°North garment. To celebrate its 100th anniversary, the outerwear brand travelled the country to photograph 100 people – born, one each year, from 1926-2026 – wearing their personal 66°North pieces
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