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Hurricane Melissa spurs rethink of corporate disaster readiness

Jamaica Observer
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Hurricane Melissa spurs rethink of corporate disaster readiness
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KINGSTON, Jamaica — As the nation continues to grapple with the aftermath of Hurricane Melissa, a storm that left devastation in its wake and inflicted an estimated US$12.2 billion in damages, leaders from the private sector, media and disaster management agencies gathered at the IMPACT Marketing Conference at the AC Marriott Hotel to share lessons on crisis management and resilience.

The panel featured Dianne Ashton-Smith, head of corporate affairs at Red Stripe; Chloleen Daley-Muschett, AVP f

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