Instagram’s Bot Purge is Shaking the Creator Economy: Are Brands Changing Their Playbook?
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For years, the influencer economy quietly operated on a contradiction everyone understood but rarely acknowledged. Brands paid for reach, creators sold visibility, and platforms rewarded scale. Yet beneath those soaring follower counts sat an uncomfortable reality: a meaningful portion of social media audiences were never real people.
This week, Instagram’s latest crackdown on fake and automated accounts brought that contradiction into public view again. Celebrities, influencers, athletes, an
This week, Instagram’s latest crackdown on fake and automated accounts brought that contradiction into public view again. Celebrities, influencers, athletes, an
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