InMobi Acquires San Francisco-Based App Analytics Platform MobileAction
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Adtech unicorn InMobi has acquired San Francisco-based mobile app marketing and analytics platform MobileAction. The startup didn’t disclose the financial terms of the deal.
The acquisition will strengthen InMobi’s ability to help brands reach new app users across the iOS ecosystem via organic growth and AI-powered optimisation, it said. Following the acquisition, MobileAction will continue to operate as an independent platform, with its team across the US, Europe and Turkey joining the InMobi G
The acquisition will strengthen InMobi’s ability to help brands reach new app users across the iOS ecosystem via organic growth and AI-powered optimisation, it said. Following the acquisition, MobileAction will continue to operate as an independent platform, with its team across the US, Europe and Turkey joining the InMobi G
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