💻 Technology May 6, 2026 · carl.franzen@venturebeat.com (Carl Franzen)

Market research is too slow for the AI era, so Brox built 60,000 identical 'digital twins' of real people you can survey instantly, repeatedly

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Market research is too slow for the AI era, so Brox built 60,000 identical 'digital twins' of real people you can survey instantly, repeatedly
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In a world where a viral TikTok video can cause a brand to trend globally in mere hours, the traditional market research cycle — often spanning 12 weeks — is becoming a liability. The lag between a survey question and the answers from a wide (or targeted) pool of respondents has become a primary bottleneck for Fortune 500 decision-makers who are forced to navigate volatile geopolitical and economic shifts with data that is frequently outdated by the time it reaches a slide deck, as industry expe

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