📰 Media & Journalism 6h ago · Andrew Byrd

Google Ads Launches New Tools For Mapping Incrementality

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Did you ever wish you had a version of Google Maps charting connections between your different data sources? Google announced today it’s adding a Map View to Data Manager, its tool for activating first-party data. The new interface helps marketers understand which data sets are impacting ad performance and lets them spot errors in campaign […]
The post Google Ads Launches New Tools For Mapping Incrementality appeared first on AdExchanger.

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