Saudi Arabia dumped LIV—but it’s not getting out of the golf world entirely
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In late April, indoor golf and entertainment brand Five Iron Golf launched its first location in Saudi Arabia after nearly three years of coordination with Golf Saudi, an affiliate of the country’s massive sovereign wealth fund.
The golf center, located on the ground floor of the Public Investment Fund Tower—the fund’s headquarters and the tallest building in Riyadh—offers a similar mix of simulators, leagues and lessons, and food and music as other Five Iron locations both in the U.S. and ab
The golf center, located on the ground floor of the Public Investment Fund Tower—the fund’s headquarters and the tallest building in Riyadh—offers a similar mix of simulators, leagues and lessons, and food and music as other Five Iron locations both in the U.S. and ab
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