🚗 Automotive
4d ago
Oddball US car maker AMC is a forgotten hero
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AMC wasn't afraid of unconventional ideas: It held a candle to the Big Three on a shoestring budget
In the early 1970s, the American automotive industry sank into its 'malaise era'.
Cars from this time were widely regarded as, to put it bluntly, crap. Japanese cars rocketed in popularity and it seemed that the floundering 'Big Three' (General Motors, Ford and Chrysler) were incapable of meeting the market's needs. But there was a lesser-known fourth company in Detroit, whose genius and dynamism
In the early 1970s, the American automotive industry sank into its 'malaise era'.
Cars from this time were widely regarded as, to put it bluntly, crap. Japanese cars rocketed in popularity and it seemed that the floundering 'Big Three' (General Motors, Ford and Chrysler) were incapable of meeting the market's needs. But there was a lesser-known fourth company in Detroit, whose genius and dynamism
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