🚗 Automotive 4d ago · Byron Hurd

Subaru Sales Are Still Lagging, But Numbers Don’t Tell the Whole Story

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Subaru Sales Are Still Lagging, But Numbers Don’t Tell the Whole Story
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Subaru seems to have found its rhythm again. After a disappointing 2025 (especially for enthusiasts), the smaller Japanese automaker has been struggling to kick its sales funk so far in 2026, blaming bad weather and lingering inventory shortages for its unimpressive start. Fortunately for Subaru, it looks like momentum is finally shifting again, for the better.



In case you’ve been out of the loop, the past 18 months haven’t been incredibly kind to Subie. The automaker was about a

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