Sports tourism becomes Korea’s next big ticket as fans turn games into getaways
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Sports tourism is emerging as the travel industry’s next big hit in Korea, powered by fandom-driven travel trends, healthier lifestyles and a shift toward trips with a clear purpose. Once a niche for die-hard fans, “direct viewing” trips — in which travelers build their itinerary around a specific game or athlete — are now moving into the mainstream. From Gen Z office workers to middle‑aged sports lovers, more Koreans are choosing when and where to travel based on game schedules instead of cherr
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