Was LIV Golf an expensive failure for Saudis? Not everyone thinks so
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Throwing more than $5 billion at a divisive new tour and walking away after five seasons does not look like good business, but LIV Golf wasn’t all bad news for Saudi Arabia.
Oil-funded LIV, which poached top stars and sent golf’s establishment into a tailspin, helped push the conservative kingdom into global view — one of its key aims, experts say.
They said the exit, confirmed on Thursday after weeks of speculation, does not signal a flight of Saudi money from sport, eve
Oil-funded LIV, which poached top stars and sent golf’s establishment into a tailspin, helped push the conservative kingdom into global view — one of its key aims, experts say.
They said the exit, confirmed on Thursday after weeks of speculation, does not signal a flight of Saudi money from sport, eve
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