Beyond innovation theatre
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The Last Word: The future belongs to those who fix what they once ignored, and build organisations that deliver innovation when it matters.
For nearly two decades, interest in the word ‘innovation’ barely moved. It sat in a narrow band, steady and unremarkable, like background music in a lift. Always there, rarely questioned.
Innovation wasn’t an event or even an ambition. It was an assumption—baked into how organisations talked about progress, growth, and relevance. And then, quite sudd
For nearly two decades, interest in the word ‘innovation’ barely moved. It sat in a narrow band, steady and unremarkable, like background music in a lift. Always there, rarely questioned.
Innovation wasn’t an event or even an ambition. It was an assumption—baked into how organisations talked about progress, growth, and relevance. And then, quite sudd
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