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18h ago
· JULIAN RICHARDSON, Online content manager, richardsonj@jamaicaobserver.com
Why Radio Endures: Jamaican execs point to cost, connection and listener loyalty
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Jamaican radio executives say the medium’s accessibility, affordability and deeply rooted connection to everyday listeners have made it remarkably resilient compared to other legacy media in the rapidly evolving digital landscape.
Despite listenership falling, according to the 2023 All Media Survey, radio has maintained a more stable audience than fellow traditional platforms television and print.
While the other legacy forms have been affected by a sharp shift in consumer behavior, that hasn’
Despite listenership falling, according to the 2023 All Media Survey, radio has maintained a more stable audience than fellow traditional platforms television and print.
While the other legacy forms have been affected by a sharp shift in consumer behavior, that hasn’
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