💼 Business 2d ago · Doreen Lorenzo

Design’s next era is about making people feel seen

Fast Company
Innovation in technology, leadership, and design
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Design’s next era is about making people feel seen
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Alison Rand is a strategist, author, and design leader working at the intersection of design strategy, organizational structure, and operations. A former developer who helped build early UX practices at agencies like Huge and Hot Studio, she now consults with organizations to untangle complexity—how people work, how decisions travel, and how culture is shaped through structure. She is pursuing a master’s degree in Strategic Foresight at the University of Houston, co-founded Forty Fifty, a social

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