🎭 Culture 7h ago

Why Doesn't Anyone Notice When Japan's Biggest Brands Collab?

Highsnobiety
Streetwear, lifestyle, and contemporary culture
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COMME des GARÇONS and A Bathing Ape (BAPE) are the most famous clothing brands in Japan. Their only real rivals might be Japanese sportswear giants like ASICS and Mizuno, but those are brands better known for sneakers and gloves than clothes. So, why do the ongoing CDG x BAPE collaborations slip under the wider radar?Both imprints conquered the world from different perspectives: BAPE is one of Japan’s first international streetwear labels so famous that it's been referenced in songs from Ph

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