🇿🇦 South Africa 5h ago · Caslian Scott

‘Without content creation, influence doesn’t exist’: The difference between digital content creators and influencers

The Citizen SA
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‘Without content creation, influence doesn’t exist’: The difference between digital content creators and influencers
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As access to technology and social media platforms has diversified over the years, users have been exposed to various forms of content creation and influence that may impact their purchasing decisions.



A debate arises when trying to distinguish between the digital content creator and the influencer seen online. An array of creators involved in the industry spoke toThe Citizen about what they think, based on their experience.



Nthabiseng Mabale, both a lecturer at the University of Johannesb

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