🦄 Startups & VC 7h ago · Sarah Mitchell

Psychology says the people who drink their coffee black with zero sugar aren’t more disciplined, more health-conscious, or more refined than everyone else, they’re the ones who quietly stopped sweetening things in general, the coffee, the answers, the apologies, and somewhere along the way decided they preferred the actual taste of things to the easier version

Silicon Canals
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Psychology says the people who drink their coffee black with zero sugar aren’t more disciplined, more health-conscious, or more refined than everyone else, they’re the ones who quietly stopped sweetening things in general, the coffee, the answers, the apologies, and somewhere along the way decided they preferred the actual taste of things to the easier version
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There’s a man at the café near my apartment who orders the same thing every morning. Large coffee, black, no sugar. I’ve watched him receive it dozens of times now, and I’ve started wondering what’s actually going on there. Not in a romantic way, just in that curious way you get about strangers whose habits start to feel like clues.
I used to assume people like him were performing something. Discipline, maybe, or that particular brand of sophistication that wants to be no

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