Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash.
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A few years into her time overseeing American Eagle’s Aerie division, Jennifer Foyle felt the loungewear and intimate apparel brand needed to stake a flag in the ground to stand out in a crowded sector.
It was 2014, at the twilight of Victoria’s Secret’s cultural dominance before a consumer backlash against unrealistic supermodel-led body standards had started to hurt the lingerie brand’s sales. Aerie was ahead of its time among mass-market brands: It had leaned into body positivity before th
It was 2014, at the twilight of Victoria’s Secret’s cultural dominance before a consumer backlash against unrealistic supermodel-led body standards had started to hurt the lingerie brand’s sales. Aerie was ahead of its time among mass-market brands: It had leaned into body positivity before th
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