Why smartphone, TV brands are dialing down launches in India
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Smartphone and television manufacturers are cutting down on their product portfolios in India, owing to rising component costs and declining demand, as per Moneycontrol.
The trend could lead to a significant reduction in new product launches this year, with brands focusing more on profitability and efficiency than aggressive growth.
"This shift is being driven by both supply-side pressures and demand-side factors such as inventory correction," said Sumit Kumar from Counterpoint Research.
The trend could lead to a significant reduction in new product launches this year, with brands focusing more on profitability and efficiency than aggressive growth.
"This shift is being driven by both supply-side pressures and demand-side factors such as inventory correction," said Sumit Kumar from Counterpoint Research.
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