🎭 Culture 3d ago

Mirinda Just Added Color to Your Drinks Rotation

Highsnobiety
Streetwear, lifestyle, and contemporary culture
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If your drinks rotation has been feeling a little too minimalist lately, Mirinda is here to put an emphatic end to it. The PepsiCo-owned giant has just unveiled a refreshed identity crystallized by the global platform Smile Please which lands in tandem.Smile Please is a direct response to the greyification of the lifestyle space. While brands across the industry flatten everything from our workout gear to modular homeware and even food & drinks, Mirinda is saying no to the streamlined, the d

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