🌿 Environment 4d ago · Aurora Solar

Why solar deals stall at the close — and how top reps fix it

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Every solar salesperson knows the feeling. You had a great appointment. The homeowner was engaged, the proposal looked sharp, and they seemed ready to move forward. Then nothing. A week passes. Two weeks. You’re following up, they’re not responding, and eventually, the deal dies. In the 2026 Aurora Solar Snapshot — a survey of more…
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